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Words and Phrases Some Email Systems May Block or Filter

Certain words, word combinations and phrases will trigger spam filters and direct your mail into recipient's junk/trash mail folder.  Some examples of phrases that internet service providers and mail applications may filter out include:

  • Free!
  • 50% off!
  • Click Here
  • Call now!
  • Subscribe, Discount!
  • You're a Winner!
  • Hidden
  • Information you requested
  • Stop or Stops
  • Opportunity
  • Compare
  • Removes
  • Collect
  • Amazing
  • Promise You
  • Act Now!
  • All New
  • Avoid Bankruptcy
  • As Seen On...
  • Buy Direct
  • Casino
  • Cash
  • Special Promotion
  • Guarantee, Guaranteed
  • Great offer
  • Give it away, Giving it away
  • No cost, No fees
  • Offer
  • One time
  • Order Now
  • Please Read
  • Don't Delete
  • Save up to
  • Time limited
  • Visit our web site
  • While supplies last
  • Why pay more?
  • Winner
  • You've been selected

This sample list was provided by CSU Fullerton's Email Coordination Working Group.

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